Professional Marketing Development and Financial Management To Grow Your Small Business

Are you and your business looking for new strategies for planning your future business success in todays changing markets and financial challenges?

As a Chamber Member, you are now able to receive expert counseling services in key areas that will assist you to maximize the opportunites to enter new and expanding markets that will improve your bottom line. At the same, we can assist you with financial management critical tools that will maximize profitability and cash flow in your current and future operations. Our services will include the following assistance to you:

• Business Readiness Assessment
• Marketing Assessment and Analyses
• Marketing Planning and Forecasting
• Financial Management Assessment and Analyses
• Business Plan Assessment and Analyses
• Cash Flow Planning and Forecastng
• Financing Readiness
• Loan Proposal Packaging
• SBA certification assistance and SBA loan expert guidance
• International Exporting Expertise to Mexico and other countries

Business Development involves nurturing a business and its elements through change. Business Development expertise is required:

To grow an idea into a viable business venture.
When an existing business is to change or expand its mode of operation.





For Business Development to be successful, four fundamental elements need to be considered and addressed:

1. Generate a Strategy based on the owner’s required business performance and goals.
2. Review, Analyze and Plan Markets, and ensure the managed implementation of the Plan.
3. Review, Analyze and Plan Operations, and ensure the managed implementation of the Plan.
4. Review, Analyze and Plan Finances, and ensure the managed implementation of the Plan.

Each of these elements needs to be addressed by using a co-ordinated process irrespective of the size of the organization. It is rare that any of these four fundamental elements can be changed without effecting the others; each element is inter-dependent on the other. Business Development involves planning and managing these elements to ensure a complete approach to business growth, and achievement of the owner’s goals.

Alex joined the team at the Tucson Hispanic Chamber of Commerce as the Business Development Manager in 2011 to assist small business owners with his extensive expertise in marketing plans and financial management background to improve their bottom line.

Prior to his current position, Alex was a Small Business Analyst for over 9 years with the Small Business Development Center in Tucson. He also spent over 35 years in commercial banking in California and Arizona, specializing in commercial lending and cash management services to small business owners. He is a former adjunct faculty member of Pima Community College, lecturing in accounting, finance and marketing. Alex also has served as a guest lecturer and mentor to University of Arizona finance majors at the Eller College of Management and McGuire Center for Entrepreneurship.

Alex is a University of Arizona graduate in Business Administration and holds an MBA from Golden Gate University, San Francisco. He has received numerous regional, state and national recognition awards for his excellence in servicing the small business owners and advocate for fostering successful minority businesses in Arizona. He is a long time member of the Tucson Hispanic Chamber of Commerce and served on many community organizations including the International Rotary Club, Junior Achievement, United Way and YMCA.

The SME Toolkit, brought to you by the International Finance Corporation (IFC) and IBM is designed especially for Asian, Black, Hispanic, Native American and Women-owned businesses with essential business tools. Whether you have five minutes or five hours, you can find the tools, content, resources, advice, mentoring and more to serve your needs. Espanol available too.

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