The Real Value of Joining a Chamber of Commerce

A Research Study by The Shapiro Group and Market Street

The mission of the Tucson Hispanic Chamber is to advocate for and provide services that help grow our member's businesses. Our chamber's goal is to enable its members to do TOGETHER what they might not be able to do individually. We believe the effectiveness and success of the Tucson Hispanic Chamber depends on our credibility and representation of the community's business interests.

As we continue to rebound from recent downturns in our nation's economic climate, the Chamber continues to pursue our motto to make our community a better place for everyone to live and work. Only through the unending support and teamwork of our members will the Chamber be able to continue to achieve its goals and ensure its continued success.

According to a research study by The Shapiro Group and Market Street:

» Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.

» If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12% more likely to think that its products stack up better against its competition.

» When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.

» When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40% more likely to eat at the franchise in the next few months.

» When consumers know that an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.

» When consumers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.