by Lea Marquez Peterson, President/CEO
Last month our Tucson Hispanic Chamber hosted our Third annual Hispanic Market Outlook luncheon in Tucson and revealed our 2017 Hispanic Market research report. The 150+ page report details Hispanic purchasing power and demographic trends for the Hispanic community in Southern Arizona specifically and is provided to our members at no additional cost. The information is gathered and analyzed by media partner, Telemundo throughout the year. This year the report also contains a chapter on Latino entrepreneurship in Tucson provided by Stanford University’s Latino Entrepreneurship program.
This event is one of our most important events of the year. We utilize the data presented throughout the year to speak to our member businesses and agencies about Hispanic marketing efforts, the importance of diverse leadership and challenges.
The report outlines Hispanic student educational achievement, health care disparities, entrepreneurship trends in Southern Arizona and more. We believe that every government entity and business should be paying attention and utilizing the data in their business and strategic plans. The U.S Census states that by the year 2035, Arizona will be a majority Hispanic. Today, the Hispanic population spends more than $40 billion dollars a year on goods and services in Arizona, and more than $10 billion in the Tucson region alone. Businesses cannot afford to ignore this fast growing market!
As I travel in Mexico and work with our Chamber partners, I am often questioned about the role of a Hispanic Chamber in the United States. Our Tucson Hispanic Chamber operates affiliated chambers in Sierra Vista, Douglas and Ambos Nogales. We are comprised of over 1800 member businesses in a variety of industries – retail, manufacturing, contracting and services. Members need not be Hispanic or speak Spanish to join, and we focus on the importance of international trade, Hispanic purchasing power and business advocacy at the local, state and federal level. Our model is different from the geographic chambers in Arizona and from our Chamber partners in Sonora and beyond. We encourage Mexican businesses to join our chamber that are interested in doing business in Arizona and the United States. We provide frequent workshops and consultations for businesses on understanding the Arizona market, the Hispanic market and the legalities in operating a business in the U.S.
Our chamber also celebrates Hispanic business leaders every year at our Noche de Exitos Gala. This year the black-tie event will be held at the Casino del Sol Resort in Tucson on October 21st. We will celebrate our Hispanic Business Man of the Year, Marcel Dabdoub and our Hispanic Business Woman of the Year, Laura Paredes Oldaker. We will also celebrate our Arizona Corporation of the Year, Hensley Beverage, our La Estrella Awardee, Dr. Lee Lambert of Pima Community College and our Mexican Corporation of the Year, Suspiros Cakes. Suspiros Cakes is a perfect example of a Mexican business who joined our chamber and has since opened four locations in Southern Arizona. We are proud of their success and honored to help in their expansion. Please consider joining us at the Noche de Exitos Gala on October 21st in Tucson. Learn more about the event and membership at www.TucsonHispanicChamber.org.
Welcome to the Tucson Hispanic Chamber Blog Page.
Our goal is to help member companies grow and prosper. We work to achieve this goal by advocating a pro-business agenda in Tucson and connecting members with business leaders and policy makers. How? With Networking & educational events, and online initiatives — like this blog.