**Translated to spanish for El Imparcial newspaper**
By Lea Marquez Peterson, President/CEO, Tucson Hispanic Chamber and affiliate chambers in Douglas, Sierra Vista and Ambos Nogales
The holiday season is upon us and this is a good time to spend with family and reflect on our lives. Following Christmastime, it is also a good time for business owners to reflect on success over the last year and their plans for the future. You may be considering your personal New Year's resolutions, but what about are your business resolutions for 2017?
Numerous articles tell us that the new year is a time to set goals for ourselves and for our businesses. If one of your business goals is to begin selling your product or service in the United States, how are you going to accomplish this?
Our Tucson Hispanic Chamber works with many Mexican firms who are currently exporting their product or service. Many others are researching the opportunity. Here are a few ideas to consider as part of your business goals for exporting your product or service for 2017:
1- Do your research. Know where your product can be sold. Understand the market. Some research may be able to be conducted online. Conversations with experts and customers in the industry are also important.
2- Have a business plan. Can your operations manage the additional activity? Are you staffed properly? Do you have the capital to expand? Advisors can assist you with this effort, and there are excellent free tools at www.sba.gov also.
3- Determine your route to market. Will you sell directly? Or use a distributor? Should you create a partnership with a U.S based firm? Should you establish a presence in the U.S? These are just a few of the questions you should consider. The cost to distribution is key to the success of your exporting plan.
4- Research the administrative regulations. What are the tax implications? What legal entity is the most beneficial for you to create to sell your product or service? What documentation is required for the U.S and other countries. The requirements can vary from country to country. Understand payment terms and insurance requirements.
5- Start promoting and advertising your product or service. Begin to meet key players in the industry in the U.S. Build relationships. Understand media outlets and other tools you can use to promote your brand. Create a website in English to reach your customer base. Utilize social media too.
The steps are provided as a basic beginning to exporting to the U.S. Our Tucson Hispanic Chamber and affiliate chambers in Douglas, Sierra Vista and Ambos Nogales are here to help. Last month, we launched our International Welcome Center in Nogales, Arizona to promote the Arizona Sonora mega region and assist tourists traveling between our two countries as well as businesses interested in exporting and importing.
Your first step? Contact our International Welcome Center to further explore any of the steps necessary to do business in the United States. We host frequent workshops and can refer you to information and advisors that you may need. We can be reached at 011-520–620–0005 or learn more at www.TucsonHispanicChamber.org.
Welcome to the Tucson Hispanic Chamber Blog Page.
Our goal is to help member companies grow and prosper. We work to achieve this goal by advocating a pro-business agenda in Tucson and connecting members with business leaders and policy makers. How? With Networking & educational events, and online initiatives — like this blog.